The Converse "Chuck Taylor" All Star, usually called the "Chuck" by its true believers, gets the top honors for having incredible staying power. Some have thought Converse would discontinue this shoe a number of times. However, it still maintains a steady sales volume of at least five million pairs worldwide per year. Reportedly, the Converse brand manager for this product has said something to the extent that "The first person to propose discontinuing the Chuck will be sent back to Nike." The Chuck is also a shoe that (in many families) spans the generations: Grandfather wore it to play basketball, Dad wore it to play basketball, and son (or daughter!) wears it just to be cool!HINT TO CLUELESS RETAILERS: Stock this shoe (at least in the core colors)! People are always asking me where to buy it: Try here for starters.
The Reebok Freestyle started out as the pioneering aerobic conditioning shoe. However, now, it has a life of its own as a casual, kick-back shoe for the women. While it seems to be a staple with tees and jeans, more than a few have been worn as "to and from work" sneakers with dress-up clothing.
The adidas Superstar and Promodel were the first basketball shoes to make significant inroads into a market then dominated by the canvas Chuck. Sometimes lumped together under the nickname "Shell Toes" (for the distinct toe cap pattern), these sneakers have been issued (and reissued and reissued) seemingly without end.
The Reebok BB4600 has been
a staple in the male sneaker wardrobe since Reebok has been in the United States
basketball shoe market. It has been updated and reissued periodically to this day.
The Keds Champion defines "sneaker" for the female Baby Boomer. Even (especially?) the cheerleaders.
One significant exception: if they played basketball... then, they usually wore high-top Chucks just like the big boys
did.
If you were to take a notepad and check off what sneakers guys wear when they
work out, you'd find they have a wide variety. However, the black high-top Reebok Ex-O-Fit would
probably take the prize for "most seen." Similar to the Reebok Freestyle, it also has incredible staying power in the market.
The Nike Cortez is an original Bill Bowerman design that predates Nike. The Cortez cushioned aspiring track stars in training with shock absorption from heel to toe. Now, like many sneakers of its era, its been issued (and reissued and reissued) as a casual shoe.
The Tretorn Nylite is an clean, classic, preppy design that is a relief in this day of overhyped monstrosities with technologies that sound like a chemical spill.
Other products may outperform the Teva All-Terrain but the classic Teva design brought the concept of the rugged sport sandal to the marketplace.
The Nike Blazer and Bruin were the first in a line of Nike basketball sneakers that stretch forth to this day.
While
Michael Jeffrey Jordan may or may not be the best basketball player of all time, his Nike
handlers definitely did the best job of marketing. To me, the Air Jordan IX has
the advantage over most Air Jordan models that it is not downright ugly! Ironically, this
shoe that came out when Michael was in his first retirement... but he was even seen displaying his minimal baseball ability wearing them.
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Last Updated: 18 April 2012 11:32
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copyright 1995-2012 by Charles L. Perrin.
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